"We stand now where two roads diverge. But unlike the road in Robert Frost's famous poem, they are not equally fair. The road we have been traveling is deceptively easy, a smooth super-highway on which we progress with great speed, but at the end lies disaster. The other fork in the road - the one 'less traveled by' - offers our last, our only chance to reach a destination that assures the preservation of our earth."
Rachel Carson, Silent Spring, 1962
"THE FACT THAT SUSTAINABILITY SEEMS ALMOST A NON-ISSUE FOR MOST CYCLISTS BEWILDERS ME, AS THE FREEDOM WE EXPERIENCE AS CYCLISTS IS SO CLOSELY INTERTWINED WITH THE ENVIRONMENT WE RIDE IN. IF WE LOVE WHERE WE RIDE, WHY NOT ACT ACCORDINGLY?"
LIAN VAN LEEUWEN, FOUNDER OF SHIFT CYCLING CULTURE, FRIEND OF THE RACING COLLECTIVE